In accordance with the policy approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain is registered with must be correct and up to date all the time. Plus, this information is freely visible on WHOIS lookup web sites and while this may be OK for firms, it may not be very acceptable for individuals, because anybody can see their names and their personal street and email addresses, all the more so in times when identity fraud isn’t that atypical. This is the reason why domain name registrars have come up with a service that hides the details of their clients without changing them. The service is referred to as Whois Privacy Protection. In case it’s activated, people will see the details of the domain registrar, not the domain owner’s, if they make a WHOIS search. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still impossible to conceal your private info with certain country-code extensions.